Bad Science

The other day I shared what I thought was relevant creative work in a chemistry meeting for a potential new client - a start-up wanting to creatively develop a direct-to-consumer 'modern economy brand' that plays to young men on tik tok. I shared a somewhat edgy campaign someone on our team had done that I was sure would bode well with the potential clients but instead came off way too risqué.

The mistake I made was not sharing it with my contact on the call before sharing it with the wider team. Hopefully it was a hiccup, not a lost gig. Either way it's a lesson learned.